A ProPublica journalist tested DraftKings by betting like a problem gambler. The company rewarded reckless play with VIP perks instead of help, highlighting how online betting platforms may encourage addiction for profit.
The reporter placed bets in ways that mimicked addiction, such as chasing losses and increasing wagers rapidly. DraftKings responded by offering bonuses, personal account managers, and special promotions. These rewards came without any checks or warnings about the dangerous pattern.
This approach shows how sportsbooks use data to identify and target heavy users. VIP treatment keeps players engaged even when they lose big. The experiment raises questions about whether companies prioritize profits over user safety in the growing online gambling market.
Public health experts call for stronger rules. They want mandatory loss limits and better detection of problem gambling. Without changes, more users may face harm from platforms that reward risky behavior.
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